Broadcast, Creative, Brand Strategy
Children’s Health, one of the largest and most prestigious pediatric health care providers in the country, stops at nothing to provide the best medical care for kids in Dallas, North Texas and beyond. To highlight their relentless care teams, innovative treatments and vast network of specialties, we launched the new “Incredible. Together.” brand campaign. By elevating the power of togetherness and full continuum of care, we showed how Children’s Health continues to push the boundaries of what’s possible as they continue to make life better for children.
At the center of the campaign was an anthem video featuring a reimagined version of Bonnie Tyler’s 1983 power ballad, “Total Eclipse of the Heart,” as sung by a Dallas community choir. From there, we built a 360°campaign that brought “Incredible. Together.” to life by celebrating how Children’s Health always goes above and beyond for kids, families and the community.