Content Creation, Creative, Community-based Marketing, Social
About Children’s Health
Parents want to keep their kids as safe as possible. And kids want to keep being kids out in the world as much as possible. As COVID-19 vaccines were approved, Children’s Health launched an effort to educate families on the safety of vaccinating their children for COVID-19. Through this campaign, Children’s Health appealed to parents’ rational side by answering common vaccination questions with real healthcare providers as well as their emotional side by highlighting how getting the shot keeps their kids active in the world.
Common Questions. Trusted Answers.
Understandably, many parents have questions about vaccines. From safety to efficacy to even fertility, we made sure they heard the science about the COVID-19 vaccinations straight from the experts at Children’s Health.
Keeping Kids’ Dreams Alive
If a kid tests positive for COVID-19, that means potentially missing out on big adventures, team sports and school dances. So we showed why kids are choosing to get vaccinated to protect themselves from COVID-19 — so they won’t miss a single moment.
On social media, we highlighted moments, places and feelings from kids’ perspectives as reasons for getting vaccinated. We also turned carousels into FAQs to answer parents’ most common questions.
Our out-of-home displays dotted the Dallas metropolitan area to support this educational campaign to encourage the community to get COVID-19 vaccinations.