To build on the success of the Powered Locally® campaign, Cenex® wanted a spot that would stand out during the Super Bowl. We sought inspiration in the communities Cenex serves and discovered Albert – the world’s largest bull statue – in Audubon, Iowa.
Our 30-second spot ran during the Super Bowl and highlighted townspeople showing off their pride for what they consider to be the original Super Bull.
In addition to commercial spots, we created a 5-minute documentary featuring residents of Audubon. Different individuals tell the history of Albert and how his legend has grown to become a point of pride in the area.
46.7 million media impressions across the Cenex footprint.
1.3 million social impressions in just 30 days.
More than 3,000 Facebook shares by fans.
66,500+ minutes of the 30-second TV spot viewed.