Supersizing community pride to break through the Big Game.
Broadcast
About Cenex
To build on the success of the Powered Locally® campaign, Cenex® wanted a spot that would stand out during the Super Bowl. We sought inspiration in the communities Cenex serves and discovered Albert – the world’s largest bull statue – in Audubon, Iowa.
Our 30-second spot ran during the Super Bowl and highlighted townspeople showing off their pride for what they consider to be the original Super Bull.
Follow-up spots featured different characters sharing their stories and connections to Albert. From an up-and-coming entrepreneur to a bull fan with the pipes to prove it, we showed what Albert the Bull means to Audubon.
A Hereford-Sized Tale.
In addition to commercial spots, we created a 5-minute documentary featuring residents of Audubon. Different individuals tell the history of Albert and how his legend has grown to become a point of pride in the area.
Larger than life results.
46.7M
46.7 million media impressions across the Cenex footprint.
1.3M
1.3 million social impressions in just 30 days.
3,000
More than 3,000 Facebook shares by fans.
66.5K
66,500+ minutes of the 30-second TV spot viewed.
