To build on the success of the Powered Locally® campaign, Cenex® wanted a spot that would stand out during the Super Bowl. We sought inspiration in the communities Cenex serves and discovered Albert – the world’s largest bull statue – in Audubon, Iowa.
In addition to commercial spots, we created a 5-minute documentary featuring residents of Audubon. Different individuals tell the history of Albert and how his legend has grown to become a point of pride in the area.
46.7 million media impressions across the Cenex footprint.
1.3 million social impressions in just 30 days.
More than 3,000 Facebook shares by fans.
66,500+ minutes of the 30-second TV spot viewed.