Supersizing community pride to break through the Big Game.
Broadcast
About Cenex
To build on the success of the Powered Locally® campaign, Cenex® wanted a spot that would stand out during the Super Bowl. We sought inspiration in the communities Cenex serves and discovered Albert – the world’s largest bull statue – in Audubon, Iowa.
A Hereford-Sized Tale.
In addition to commercial spots, we created a 5-minute documentary featuring residents of Audubon. Different individuals tell the history of Albert and how his legend has grown to become a point of pride in the area.
Larger than life results.
46.7M
46.7 million media impressions across the Cenex footprint.
1.3M
1.3 million social impressions in just 30 days.
3,000
More than 3,000 Facebook shares by fans.
66.5K
66,500+ minutes of the 30-second TV spot viewed.
