Content Creation, Broadcast, Social
For more than five years, the Powered Locally® campaign has connected local communities by sharing stories highlighting how Cenex® is more than a network of convenience stores — it’s an energy brand that powers the places people live and work. By tapping into community pride and connection, the Powered Locally platform shows how Cenex continues to meet the needs of the places we call home.
Moments that bring people together.
A series of lighthearted :15 spots highlights how Cenex fuels the unique, charming, spontaneous community connections everyone experiences when they stop in.
Hyper-targeted mobile ads helped us communicate Powered Locally messaging based on user location.
Online GIFs proved to be the perfect place to keep our new media approach strong between seasonal pushes.
The Powered Locally platform has enough flexibility that leads to a range of content types, from documentary films on unique hometowns to helpful how-tos.
More than 50% of people surveyed feel the Powered Locally campaign makes Cenex feel relevant to them personally.