Content Creation, Broadcast, Social
For more than two years, the Powered Locally® campaign has connected local communities by sharing stories that show Cenex® is more than a network of convenience stores — they’re an energy brand that powers the places people call home. By continuing to tap into community pride, the Powered Locally platform keeps evolving to meet the needs of every area Cenex serves.
Moments families can appreciate
Cenex knows life on the road can be hectic for parents. That’s why Cenex is there for families, whether they need to teach a valuable lesson or take a needed break.
Hyper-targeted mobile ads helped us communicate Powered Locally messaging based on user location.
Online GIFs proved to be the perfect place to keep our new media approach strong between seasonal pushes.
The Powered Locally platform has enough flexibility that leads to a range of content types, from documentary films on unique hometowns to helpful how-tos.
More than 50% of people surveyed feel the Powered Locally campaign makes Cenex feel relevant to them personally.