Inspiring coffee lovers to seize the day.
Branding and Identity, Package Design, Out of Home
About Caribou Coffee
With years of declining sales, the country’s second-largest coffeehouse desperately needed to increase sales overnight and chart a vision for the future. We went back to the founder’s favorite saying and transformed it from a purely caffeinated tagline to a seize-the-day mantra.
It all started with a new logo that jumps boldly into the future.
When you have an authentic story, tell it.
Caribou’s adventurous spirit comes to life at every brand experience.
New Cup Design
Caribou’s cups offered millions of free media impressions.
We reimagined product development with the Real Inspiration Blend.
Pinned images inspired Caribou Coffee Roastmasters, then a five-story-tall living Pinterest board launched the blend. Read Fast Company article.
Heated bus shelters launched new breakfast sandwiches. Complete with real heaters, working clocks and warm, happy commuters.
Out-of-home gets interactive.
Consumers and investors have a lot to stay awake for.
28+
Caribou experienced more than 28 straight quarters of same-store sales growth.
