Branding and Identity, Package Design, Out of Home
About Caribou Coffee
With years of declining sales, the country’s second-largest coffeehouse desperately needed to increase sales overnight and chart a vision for the future. We went back to the founder’s favorite saying and transformed it from a purely caffeinated tagline to a seize-the-day mantra.
Caribou’s cups offered millions of free media impressions.
Pinned images inspired Caribou Coffee Roastmasters, then a five-story-tall living Pinterest board launched the blend. Read Fast Company article.
Heated bus shelters launched new breakfast sandwiches. Complete with real heaters, working clocks and warm, happy commuters.
Caribou experienced more than 28 straight quarters of same-store sales growth.