Challenging the banking industry.

Broadcast, Out of Home

Associated Bank Challenge Wi Fi Overlay On

About Associated Bank

Our :30 spots took common banking frustrations and reframed them. What if a coffee shop hid their fees, the way a bank does?
Each scenario played on the absurd. Because what’s more absurd than being passed around by the people who hold all your money?
“Challenge your bank” became our rallying cry. A way to demand more of the institutions that handle your money.
The pain points we addressed were based on frustrations both consumers and business people had with their banks.

In Chicago, we spoke to Associated Bank’s B2B audience. Taking over a busy commuter train station with creative that asked business commuters to raise the bar.

Asb Challenge Bank Ring Of Fire Billboard

In out of home, we created executions that quite literally questioned unnecessary hoops.


Raised aided awareness by double-digits in key growth markets.

Let’s talk about your next challenge.

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