Broadcast, Out of Home
About Associated Bank
To stand out in a commoditized, undifferentiated category and to convince consumers to switch banks, Associated Bank needed to increase awareness of its brand, which includes its excellent customer service and its full-service banking solutions. It had to start behaving like a challenger, because the big boys just kept getting bigger.
In Chicago, we spoke to Associated Bank’s B2B audience. Taking over a busy commuter train station with creative that asked business commuters to raise the bar.
In out of home, we created executions that quite literally questioned unnecessary hoops.
Raised aided awareness by double-digits in key growth markets.