Branding and Identity, Brand Strategy, Broadcast, Out of Home
About Associated Bank
Associated Bank had a challenge many brands face today: larger competitors that are more familiar and that significantly outspend everyone else. Our mission was clear. Differentiate and create awareness and preference for Associated Bank by amplifying its shared values to consumer and business audiences.
Big national banks use money from Midwest customers to invest all over the globe.
It’s more than a tagline; it’s a promise. A promise to use its financial resources to make the Midwest better.