Partnering with Tim Gunn to inspire DIYers.
Broadcast
About 3M
When Command™ Brand wanted to encourage homeowners to fearlessly express themselves in their spaces with damage-free hanging, we knew just who to call. Fashion guru Tim Gunn helped us take his no-nonsense charm from the runway to the hallway.
Being an avid Command™ Brand enthusiast, Tim agreed to the partnership from the get-go.
International TV
A TV campaign ran throughout the year, covering each of Command™ Brand’s three key seasons — Picture Hanging Season, Back to College and Holiday — and featuring Tim’s iconic voice.
The Tao of Tim
Imagine if Tim actually penned an entire book filled with tidbits of wall-decorating wisdom. We did.
Timspirations
More than a dozen online videos filled the social channels of our target audience and inspired users to make it work with Command™ Products.
Behind the Inspiration
We gave the world a glimpse of the collaboration process by launching a behind-the-scenes video to introduce the new partnership.
I’ve dedicated most of my career to instilling confidence in people to fearlessly express themselves through what they wear. Command Brand™ inspires people in the same way, but through making their spaces their own.
Tim Gunn
