“Vive Off” Tilt Brush Competition

How we got employees to see the ways virtual reality is changing the world.

We believe virtual reality is already well on its way to changing everything — from storytelling to product demonstrations. We wanted to make sure our office full of creatives knew this, too. To illustrate the future of virtual reality, Colle McVoy held a “Vive Off” Tilt Brush competition.

Round-by-round, pairs of challengers drew a creative prompt and faced off on VR set-ups running Google’s Tilt Brush application. They then had 15 minutes to draw a winning virtual reality concept while a crew of their peers and coworkers watched. After voting, winners advanced to the next bracket until one champion Tilt Brush maestro remained.