July 12, 2018
Colle McVoy has been named agency of record for Vermont Creamery, makers of award-winning artisan butter and cheese and an independently operated subsidiary of Land O’Lakes, Inc. The assignment, which includes strategic planning, creative, design, media planning and buying, content strategy and consumer engagement, will help the brand reach significant expansion and growth goals.
“When it was time to share the Vermont Creamery story and products with more consumers, we were excited to bring the Colle McVoy team on as our partner,” said Tim Scott, Chief Marketing Officer, Land O’Lakes, Inc. “Colle McVoy has been a strategic collaborator on numerous Land O’Lakes brands and we look forward to their contributions to the rebranding efforts.”
“This is such an exciting time for Vermont Creamery and we’re thrilled to partner with a company with such an amazing heritage story,” said Christine Fruechte, Chief Executive Officer, Colle McVoy. “As pioneers of artisan dairy, they have been consciously crafting delicious goat cheese and European-style dairy products for more than 30 years. It’s time to share their unique history and innovative products with the world.”
Vermont Creamery recently unveiled a new brand and packaging design that will flow into the marketplace beginning late summer and throughout the winter. Consumer marketing activations will roll out later this summer.
Colle McVoy and its branded PR practice Exponent have robust food, beverage and nutrition expertise and have partnered with numerous leading brands including Land O’Lakes, Inc., General Mills, Inc., Florida’s Natural, Bellisio Foods, Caribou Coffee, The Hershey Company, the Peanut and Tree Nut Processors Association and El Monterey Frozen Mexican Foods.
About Vermont Creamery
Consciously crafted in Vermont’s green mountains, Vermont Creamery’s line of fresh and aged goat cheeses, cultured butter, and crème fraîche have won hundreds of national and international awards. In their 34th year of business, Vermont Creamery supports a network of more than 17 family farms, promoting sustainable agriculture in the region. B Corp Certified in 2014, Vermont Creamery has been ranked one of “The Best Places to Work in Vermont,” by Vermont Business Magazine. Vermont Creamery is an independently operated subsidiary of Minnesota-based Land ‘O Lakes, Inc., one of America’s premier agribusiness and food companies. For more information, visit www.vermontcreamery.com.