The Food Effect Wows at SXSW

At SXSW 2018, Land O’Lakes launched The Food Effect. Created in conjunction with National Geographic and Microsoft, the platform is designed to spark conversation around the current challenges facing our food production systems. The initiative features TheFoodEffect.com, a 360º digital experience, and a 6,000 square-foot immersive environment at SXSW packed with 3D installations, virtual reality exhibits and expert panels. We helped facilitate transparent dialogue with some of the most advanced thinkers and doers in the world today. The four-day event was featured in Adweek and The Drum, and named one of the brand activations that stole the spotlight by Trade Show News Network.