Take Me Fishing Launches Off the Hook Pop-up Experience

Colle McVoy, Exponent PR and 10 Thousand Design recently launched the dynamic Off the Hook program with client partner Take Me Fishing. Off the Hook is a free, outdoor pop-up experience traveling to select cities across the U.S. this summer to bring the joys of fishing to people of all ages and show just how easy it is to get out fishing. The playful and fun activation is equipped with all the gear families need to fish, as well as beautifully designed and touchable exhibits to inspire Instagram-worthy photos. Educational opportunities will also help kids learn more about nature and conservation.

Kicking off in Minneapolis, the mobile experience will travel to New York City (May 31 though June 2), Washington, D.C. (June 7 though June 9) and other cities to be announced. Visit takemefishing.org for the latest updates. Take Me Fishing is an initiative of the Recreational Boating & Fishing Foundation, a national leader in the fishing and boating industry.