February 4, 2013 / News
Starkey Hearing Foundation turned to Colle McVoy's public relations partner, Exponent PR, to raise awareness of its commitment to provide 100,000 hearing aids to people in need annually, and one million by 2020, as a member of the Clinton Global Initiative. With many foundations doing great work, it’s difficult for consumers to realize the true impact Starkey Hearing Foundation has and continues to have, both domestically and internationally. Hearing loss is pervasive, affecting 34 million Americans – or one in 10. Exponent leveraged compelling patient stories and the power of celebrities to resonate with media and the public —ultimately elevating awareness of Starkey Hearing Foundation and its missions.
For Starkey Hearing Foundation’s first domestic mission of 2013, Exponent launched a hard-hitting media relations program announcing two missions taking place taking place in New Orleans during Super Bowl weekend. With the help of country music superstar Garth Brooks, American Idol winner Jordin Sparks, and NFL players including Greg Jennings, NFL Pro Bowl MVP Kyle Rudolph, Brian de la Puente, and Will Witherspoon, more than 100 people, including 50 children, were fitted with customized, digital hearing aids—some hearing for the first time.
Between the human interest angle, timing and location, Exponent was able garner extensive coverage during one of the busiest media times of the year. Exponent secured an Associated Press placement that was picked up immediately by The Huffington Post, CBS Sports, and ABC News, as well as in-depth broadcast and feature print coverage in the New Orleans market. And, the story continues to spread.