August 17, 2017 / Press
Our ECD, Laura Fegley, talks with The Drum about her current favorite work for the Creative Director’s Choice column. She praises the Procter & Gamble (P&G) spot “My Black is Beautiful” for tackling a culturally relevant topic so beautifully, as well as P&G for encouraging the #TalkAboutBias conversation.
See the spot and read more here.
P&G let themselves go there with their latest, 'My Black is Beautiful,’ showing decades of African American moms having the tough talks with their kids about the challenges of racism. It offers no solutions. It doesn’t wrap it up with 'it’s all gonna be ok' or 'your love will conquer all.' It’s a really interesting evolution of the idea that being a mom is the hardest job in the world.
Executive Creative Director