March 6, 2015 / News
Tim Letscher and Hilary Lund
In 2048, we’ll have a president who grew up publicly sharing life’s details. We’ll be able to scrutinize the events and specifics of her life -- a life possibly orchestrated by politically ambitious parents with one purpose in mind: a seat in the oval office. Does this possible manipulation unnerve you? We’re fascinated by it, which is why we’re bringing the topic to SXSW Interactive 2015.
Insight, data, analytics, public relations, branding and user experience are already employed by marketers to manage a brand. Politicians and their coteries use many of the same marketing tools, to a certain extent, to manage a candidate’s brand. With the speed in which our technology-driven world is evolving, can you imagine what it might be like in 30+ years? Is it really that much of a stretch to think there’s a four-year-old girl out there today whose mother and father are micromanaging her every activity to groom her for a seat in the oval office? The Kennedys did it decades ago, they just had different tools at their disposal.
Since we’ve got the expertise and tools at our fingertips, we’ve researched the many demographic, social, tech and political factors that may affect your vote in 2048, as well as how social media, PR and analytics will converge to groom a candidate like no other. The following infographic outlines many of the predictions we’re expecting will affect the election of 2048. We’re looking forward to presenting our full findings at SXSW Interactive on March 15thand the robust discussion it’s sure to generate from the expert audience. (For SXSW Interactive event details, visit http://bit.ly/1C7ZukO)
Sources: Global Trends 2030: Alternative Worlds, A Publication of the National Intelligence Council, U.S. Census, Population Division – Population Projections, U.S. Bureau of Labor Statistics – Monthly Labor Review, TechCrunch, Wired, Stanford University, Microsoft, The Verge, Institute for the Future, Forbes, American Society of Mechanical Engineers.