Minnesota United Takes a New Field

When Minnesota United (MNUFC) plays its first match at the beautiful new Allianz Field on April 13, 2019, spectators will not only see a new home, but they’ll feel the energy of the team’s refreshed brand experience created in partnership with Colle McVoy. After being selected to lead advertising efforts for MNUFC last fall, Colle McVoy evolved the club’s successful “Scarves Up, Minnesota” campaign and developed a brand style guide and toolkit to bring the MNUFC brand to life across every channel, including TV, radio, outdoor, social, digital and wearables (including the beloved soccer scarves). Fans around the world will experience the work during many pillar events planned for the 2019 season.