Haribo Selects Colle McVoy as Shopper Marketing Agency of Record

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Colle McVoy kicked off the new year with childlike glee over the sweet news that HARIBO®, America's number one gummi brand, selected the agency as shopper marketing agency of record. With the mission to inspire spontaneous moments of happiness, the team will bring the iconic brand to life in retail stores across the United States.

“The Haribo brand is beloved, and we were thrilled to find a partner in Colle McVoy that not only aligns with our core values, but fully embraces our unique mission,” said Seth Klugherz, Vice President of Marketing, HARIBO of America, Inc. “They demonstrated strategic thought leadership and the capabilities that will be crucial to the development of our brand growth.”

“No matter your age, everyone loves the signature feeling of childlike happiness that Haribo delivers,” said Jessica Henrichs, President, Colle McVoy. “We can’t wait to bring the happy world of Haribo to life through best-in-class, in-store experiences.”

Colle McVoy and its specialty design practice, 10 Thousand Design, will concept and design retail display graphics for key seasonal moments and support larger in-store promotional initiatives. Creative is expected to break in early 2024. The agency’s retail design expertise includes work for Target, U.S. Bank, Anytime Fitness, Regis and Houston White. Haribo is the latest blue-chip brand to join Colle McVoy’s client roster after partnering with others including Goodyear, Perdue, Whirlpool and Northern Tool + Equipment, which delivered double-digit growth in 2022.

About Haribo

HARIBO is the world's leading manufacturer of gummi products, most famous for our classic Goldbears. Globally, the business employs nearly 7,000 Associates and operates 16 production sites in 10 countries. A family-owned business with a century-long heritage, our founder, Hans Riegel, built HARIBO on a foundation of quality and delivering moments of childlike happiness through our products. Established in 1920, HARIBO is the acronym that comprises our founder's name and the city in which the company was born (Bonn, Germany): HAns RIegel BOnn. We pride ourselves on making playful gummies that are meant to be shared so our inner child can always experience joy through sweet treats. HARIBO global headquarters is in Grafschaft, Germany and its U.S. headquarters operates out of Rosemont, IL. For more information, visit www.haribo.com.