December 17, 2013 / News
Exponent, Colle McVoy’s PR arm, today announced that it has been named public relations agency of record for Caribou Coffee, one of the nation’s leading coffee brands. After a competitive search, Exponent was awarded the AOR for public relations, a role the agency previously held until 2011.
“Bringing the business back to Exponent is a great move for the brand. The agency has demonstrated a passion and understanding of our brand through exceptional strategy, creative thinking and a differentiated local Minnesota approach.”
Vice President of Marketing, Caribou Coffee
Caribou Coffee selected Exponent to lead all public relations efforts — from media relations to event marketing. The agency will work to drive store traffic, sales and consumer engagement for the Minnesota-based coffeehouse. Exponent’s advertising partner, Colle+McVoy, is the navigator agency of record for Caribou Coffee.
“We are proud to again partner with this great premium brand,” said Tom Lindell, managing director, Exponent. “We look forward to helping maintain Caribou’s sustained growth through fully integrated marketing communications.”
2013 marks eight consecutive years of revenue growth for Exponent. Last week, Exponent was named on the short list for 2013 Agency of the Year by PR Week magazine and the winning agency will be named in March 2014. Earlier this year Exponent was also named one of the top five creative PR shops in the U.S. by The Holmes Group.
About Caribou Coffee
Founded in 1992, Caribou Coffee Company is one of the leading branded coffee companies in the United States, with a compelling multi-channel approach to their customers. Based on the number of coffeehouses, Caribou Coffee is the second largest company-operated premium coffeehouse operator in the United States. The Company’s coffeehouses aspire to be the community place loved by guests who are provided an extraordinary experience that makes their day better. Caribou Coffee provides the highest quality handcrafted beverages, foods and coffee lifestyle items with a unique blend of expertise, fun and authentic human connection in a comfortable and welcoming coffeehouse environment. In addition, Caribou Coffee’s unique coffees are available within grocery stores, mass merchandisers, club stores, office coffee and foodservice providers, hotels, entertainment venues and e-commerce channels. Caribou Coffee is a proud recipient of the Rainforest Alliance Corporate Green Globe Award and is committed to operating practices that promote sustainability and environmental protection. For more information, visit the Caribou Coffee web site at www.cariboucoffee.com.