September 10, 2015 / News
Elanco today announced that it has named Colle McVoy as advertising agency of record for its pain and surgery, dermatology and specialty brand portfolios. Colle McVoy will lead strategic planning, creative, media planning, social media and public relations for over 12 companion animal health brands. The agency will also work on the Global Orthopedics and Canada business.
We were impressed with the breadth and depth of knowledge that the Colle McVoy team has in animal health, which informs the insight-driven creative we know will grow our business
Director of Marketing for Elanco’s U.S. Companion Animal Business
“We are proud to partner with Elanco to help further their growth and enhance the lives of companion animals,” said Christine Fruechte, CEO, Colle McVoy. “We look forward to leveraging our passion for and expertise in the animal health industry.”
Colle McVoy is a leader in pet health marketing, with more than 35 years of experience in driving sales and market share for animal health medications, nutritional supplements, pet food and professional veterinary organizations. The agency also recently partnered with Blue Bunny Ice Cream, Target, and August Schell Brewing Company.
Elanco is a global, innovation-driven company that develops and markets products and services to improve animal health and protein production in more than 70 countries. Elanco employs more than 7,000 people worldwide, with offices in more than 40 countries, and is a division of Eli Lilly and Company, a leading global pharmaceutical corporation. Additional information about Elanco is available at www.elanco.com.
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