July 25, 2019 / News
Colle McVoy has been named agency of record for the Land O’Lakes Foodservice and Global Dairy Ingredients businesses, both are subsidiaries of Land O’Lakes, Inc. This move marks an expansion in the agency’s 24-year relationship with one of America’s premier agribusiness and food companies.
“As we look for new creative and strategic ways to grow all our businesses, Colle McVoy has proven time and again that it is the right partner,” said Tim Scott, chief marketing officer, Land O’Lakes, Inc. “Colle McVoy has been a strategic collaborator on numerous Land O’Lakes brands, and we look forward to their partnership in creating best-in-class marketing communications for these businesses.”
“We are thrilled to expand our relationship with Land O’Lakes and continue to help them achieve their aggressive business goals,” said Christine Fruechte, chief executive officer, Colle McVoy.
Land O’Lakes Foodservice offers a wide variety of quality performance dairy products for commercial (restaurants) and noncommercial businesses (health care and educational facilities). Colle McVoy is developing a new marketing communications strategy for Land O’Lakes Foodservice that is rolling out starting this month with creative, design, media planning and buying, content marketing, and event relations.
Land O’Lakes Global Dairy Ingredients partners with consumer packaged goods companies worldwide to develop dairy-based ingredient solutions for their specific business needs. This includes innovative, on-trend seasoning and cheese powder blends as well as strategic reformulation capabilities to reduce sodium and meet clean label requirements, all while maintaining flavor. Colle McVoy will develop trade show engagement activations that include 360-video, creative, design, sampling, and lead-generation support.
The agency’s work for Land O’Lakes Foodservice and Global Dairy Ingredients is rolling out this spring. For decades, Colle McVoy has created award-winning work for food, beverage and nutrition client partners, including Land O’Lakes, Inc., Vermont Creamery, General Mills, Inc., Florida’s Natural, Bellisio Foods, Caribou Coffee, the Peanut and Tree Nut Processors Association and El Monterey Frozen Mexican Foods.
About Land O’Lakes, Inc.
Land O’Lakes, Inc., one of America’s premier agribusiness and food companies, is a member-owned cooperative with industry-leading operations that span the spectrum from agricultural productions to consumer foods. With 2017 annual sales of $14 billion, Land O’Lakes is one of the nation’s largest cooperatives, ranking #216 on the Fortune 500. Building a legacy of more than 97 years of operation, Land O’Lakes today operates some of the most respected brands in agribusiness and food production, including LAND O’LAKES® Dairy Foods, Purina Animal Nutrition, WinField United and Land O’Lakes SUSTAIN™. The company does business in all 50 states and more than 60 countries. Land O’Lakes, Inc. corporate headquarters are in Arden Hills, Minn.