Colle McVoy Named AOR for Pacha Soap Co.


After a competitive review, Colle McVoy has been named agency of record for Pacha Soap Co., makers of Pacha and Amazi soap brands. The agency will lead strategic planning, creative, design, media planning and buying, retail design, social media, PR and influencer marketing to grow the brands and support the company’s “buy to give” mission.

Colle McVoy captured our hearts and minds, as well as excited us with their plans for creating brand awareness. Our partnership will help galvanize people around our vision that business can free people and that everyone can be a part of making a direct impact in changing people’s lives.

Erica Keel ,
Executive Vice President, Pacha Soap Co.

The Pacha Soap Co. mission allows everyday purchases to make a global impact. The Pacha Soap brand is available in 750 stores across the U.S. and Canada, including at Whole Foods Market. Amazi is available in food, drug and mass retailers across the country, including select Target and Bed Bath & Beyond stores.

“Pacha is a leader in social entrepreneurship and in building successful brands with a higher purpose,” said Christine Fruechte, CEO, Colle McVoy. “We’re inspired by their mission and look forward to elevating the brands further while helping to create livelihoods globally.”

Colle McVoy has worked with leading consumer health and beauty brands such as Invisalign, Aveda, Cost Cutters, Johnson & Johnson and Kiehl’s. The agency has experienced more than 10 years of consecutive growth and has also recently partnered with Jackson Hole Travel & Tourism.


About Pacha Soap Co.

Pacha Soap Co. creates engaging bath products that change lives. Founded in 2010 by Andrew and Abi Vrbas, Pacha was created on the idea that business can free people - soap is simply the delightfully sudsy vehicle by which they fulfill that mission. Through Pacha customers' purchases, they are putting the solution in the hands of those most affected by W.A.S.H. (water, sanitation, hygiene) issues and the poverty cycle. To date, the company's mission has helped bring 235 careers to men and women in developing countries through hand washing education, soap making and manual, clean-water well drilling. The Pacha headquarters in Hastings, NE, employs more than 40 team members focused on creating handcrafted, premium soap products sold in 750 stores across the U.S. and Canada. To learn more about Pacha Soap Co.'s beautifully handcrafted products or how to get involved in its mission, visit