December 2, 2019
Colle McVoy announced today that Jessica Henrichs has joined the agency in the new position of managing director, head of client growth. Henrichs will lead the brand leadership group, overseeing client partnerships while augmenting the agency’s digital and data science offerings. Her transformational leadership will continue to drive innovation for the agency, which has experienced 12 years of consecutive growth.
“Jessica is an amazing brand and business transformation specialist, trusted strategic advisor and dynamic leader,” said Christine Fruechte, CEO, Colle McVoy. “As we continue to create industry-defining work, Jessica is a pro at helping clients find groundbreaking solutions that change consumer and customer behavior.”
Henrichs has nearly two decades of experience creating award-winning integrated strategies and solutions for global brands in the retail, media and entertainment, telecom, automotive and financial industries. At Digitas for more than a decade — most recently as EVP, head of account management — Henrichs oversaw management of the Whirlpool, Maytag, KitchenAid, JennAir, Bank of America, Sprint, P&G, General Motors, PPG, Glidden and Goodyear accounts. She helped the agency win numerous awards, including Adweek’s Media Plan of the Year, a Grand Prix Lion, a Gold and two Bronzes at Cannes, a D&AD Pencil and eight Effies. Prior to Digitas, she spent nine years in charge of marketing and sales promotions for CBS television stations rebranding local markets, launching social and digital strategies, and promoting CBS shows in new and innovative ways.
“I always believe you should choose your next job based on who over what. I immediately felt connected to the leadership team at Colle McVoy and the shared vision for what’s next,” said Henrichs. “In a world where competition is coming from so many channels, there will always be a need for what the agency does best: purpose-driven, transformative work that’s at the core of what clients struggle to do themselves but can’t afford to live without.”