May 21, 2019 / News
Colle McVoy announced today that Amanda Lane has joined the agency as insight director. She will use human, brand and cultural insights to unlock strategic and creative opportunities for several agency clients.
“Insights are at the heart of what we do to lead brands to their next,” said Katie Anderson, executive director of insight at Colle McVoy. “Amanda digs deep to uncover insight and applies it in powerful ways. She’s adept at thinking beyond the brand strategy to the broader brand experience.”
Lane brings nearly a decade of experience to the role, most recently as an associate strategy director at Wunderman. A graduate of the VCU Brandcenter, she has also worked at other New York agencies with brands that include Coca-Cola, Best Buy, Sherwin-Williams, Dannon, E*TRADE, Goldman Sachs and United Airlines.
“I was drawn to Colle McVoy’s ability to always find new ways to move our clients’ businesses forward,” said Lane. “I’m excited for the opportunity to collaborate across our client and agency teams to uncover meaningful new opportunities to reimagine their brand experiences.”