Colle McVoy Wins Explore Minnesota Tourism Account

Colle McVoy has won the Explore Minnesota Tourism (EMT) account after a lengthy and competitive review. Colle McVoy has been the agency of record since 2010 for the state agency responsible for marketing and promoting Minnesota’s travel opportunities. The new contract begins Jan. 1, 2014.

Colle McVoy's collective strength, between strategy, creative and media, ultimately won the pitch. The agency’s award-winning work over the last three years has garnered a very impressive $8 to $1 ROI ratio for the state, which we expect to continue as we inspire more people to vacation in Minnesota.

John Edman ,
Director, Explore Minnesota Tourism

Colle McVoy will lead EMT’s overall marketing efforts, including broadcast advertising, online/interactive marketing, social marketing, printed promotional materials, public relations, and domestic group and international travel trade advertising. The agency retained the business after a review that included five other agencies. EMT and Colle McVoy have won numerous awards during their partnership, including Mercury Awards, O’Toole Award, Addy Award, Obie Award, OMMA Award and others.

We’re proud of our work and the success we’ve helped EMT achieve since partnering with them. We look forward to building on the momentum we’ve created over the last three years and using creativity and insights to celebrate our state’s unique offerings, inspiring more people to travel here.

Christine Fruechte ,
CEO, Colle McVoy

About Explore Minnesota Tourism

As the state’s tourism office, Explore Minnesota Tourism pursues an entrepreneurial approach, leveraging the state’s tourism investment with increased involvement by the private sector. Tourism is an $11.9 billion industry in Minnesota, a key sector of the state’s economy. The leisure and hospitality industry, a major provider of tourism services, employs almost 240,000, representing 11 percent of private sector employment. Leisure and hospitality also generates 17 percent of state sales tax revenues. More information can be found at