October 6, 2015 / News
Colle McVoy announced today that it has been selected as advertising agency of record for Invisalign®Clear Aligners. Colle McVoy was selected after an extensive agency search to lead strategic planning, creative and digital.
“The Colle McVoy team demonstrated the ability to create a very powerful, integrated plan for our Invisalign brand,” said Lisa Weseley, Senior Director, North America Marketing, Align Technology. “I’m excited we are partnering to develop dynamic, cohesive experiences for consumers and dental professionals that take our brand to the next level.”
I’m excited we are partnering to develop dynamic, cohesive experiences for consumers and dental professionals that take our brand to the next level.
Senior Director, North America Marketing, Align Technology
“Given the complexity of consumer and professional marketing, it is imperative for marketers to identify holistic and seamless ways to position brands," said Christine Fruechte, CEO of Colle McVoy. "The opportunity to partner with the Invisalign brand is inspiring as the brand seeks to create a world with more healthy, confident smiles."
Colle+McVoy has extensive experience creating integrated consumer and professional marketing communications within the medical and healthcare industry for clients including Medtronic, Johnson & Johnson, Novartis and UnitedHealth Group, among others. The agency recently announced new business partnerships with Elanco, Blue Bunny Ice Cream, Target and August Schell Brewing Company.
About Align Technology, Inc., Makers of the Invisalign® Clear Aligner System
Adults and teens now have a modern choice for straightening their teeth. No more wires and brackets required -- Invisalign and Invisalign Teen aligners are the clear alternative to metal bracesthat uses a series of virtually invisible and removable aligners that gradually move teeth over time. The benefits include: no food restrictions, no interference with sports or other activities, andteeth get straightenedwithout most people knowing they are in treatment. Learn more information and to find a trained Invisalign doctor, please go towww.invisalign.com.
All Invisalign products are designed, manufactured and marketed by Align Technology, Inc. (ALGN). Today the Invisalign product family includes Invisalign Full, Invisalign Teen®, Invisalign Assist®, Invisalign Express and Vivera® Retainers. Invisalign and Invisalign Teen are trademarks of Align Technology, Inc. Align Technology develops innovative, technology-rich products such as the Invisalign system and the iTero® scanner and services. Visit www.aligntech.com for more information.