October 13, 2015 / News
Cub Cadet, a leader in outdoor power equipment, announced today that it has named Colle McVoy as its advertising agency of record. Colle McVoy will lead strategic planning, creative, media buying, and digital for its full line of high performance power equipment for residential and commercial lines of business.
“Colle McVoy impressed us with their comprehensive and strategically integrated approach to build on Cub Cadet’s momentum and make our brand even stronger into the future,” said Heidi Ketvertis, Senior Director of Marketing for Cub Cadet. “We’re also a great cultural match and are looking forward to working very collaboratively with their talented team.”
Colle McVoy impressed us with their comprehensive and strategically integrated approach to build on Cub Cadet’s momentum and make our brand even stronger into the future
Senior Director of Marketing for Cub Cadet
“We are proud to partner with Cub Cadet. We believe that our experience and values align well. Through this process we were impressed with their thoughtful approach to selecting the right partner,” said Christine Fruechte, CEO, Colle McVoy. “This is an exciting time for Cub Cadet and we look forward to maximizing all the opportunities ahead.”
The strategic agency review was facilitated by RCG: The Rojek Consulting Group, a Midwest-based marketing consulting firm that serves leading national advertisers with its values-based process and proprietary services.
About Cub Cadet
Established in 1961, Cub Cadet designs and builds outdoor power vehicles and equipment using the highest quality components sourced locally and globally. Through a dedicated and extensive network of dealers and retailers, Cub Cadet delivers an expanding line of outdoor power equipment that cover all aspects of grounds care for professional and homeowners. Based in Valley City, Ohio, Cub Cadet is recognized worldwide for its legacy in engineering excellence and its progressive dedication to exceeding owner expectations by delivering on its promise of better products, a better experience and better results. For more information on all Cub Cadet products, visit www.CubCadet.com.