Colle McVoy Selected as AOR for Blue Bunny Ice Cream

Wells Enterprises, Inc., the largest privately held, family-owned ice cream and frozen treat manufacturer in the United States, announced today that it has named Colle McVoy as advertising agency of record following a competitive review. Colle McVoy will lead all strategic planning, creative and media buying for its signature Blue Bunny® brand of ice cream and frozen novelties.

As a brand with more than 80 years of great history and heritage behind us, we also recognized the critical need to evolve and better compete for the hearts and minds of our consumers as we move forward. We set on a search for a partner that could help position us not just for tomorrow, but for the next several years ahead. The Colle McVoy team brought us a very strategic and creative approach and excited us with their vision for the brand.

Adam Baumgartner ,
Vice President, Marketing, Wells Enterprises, Inc.

The chance to work with an iconic, treasured brand that has provided millions of happy moments all across America does not happen often. We look forward to extending the Blue Bunny brand into the future with an integrated campaign that will position Blue Bunny like never before.

Christine Fruechte ,
CEO, Colle McVoy

Colle McVoy’s experience working with global consumer food brands, such as Land O’Lakes, General Mills, Bellisio Foods, Kozy Shack, Ruiz Foods and Caribou Coffee, is extensive. This new business announcement comes after the agency recently partnered with Target, August Schell Brewing Company and Associated Bank.

About Wells Enterprises, Inc.

Wells Enterprises, Inc. is the largest privately held, family-owned ice cream and frozen treat manufacturer in the United States. The company was founded in 1913 and is headquartered in Le Mars, Iowa, the Ice Cream Capital of the World. Wells produces more than 150 million gallons of ice cream per year, including its signature brand, Blue Bunny®, and the iconic Bomb Pop®. Wells also manufactures licensed frozen treat brands including Weight Watchers® frozen novelties.