December 11, 2013 / News
Colle McVoy has received recognition in the 2014 One Show Interactive Awards, which honors the game-changing ideas that set the new standard in the advertising industry.
Colle McVoy is a finalist in the Services/Utilities category for its GPS Tune-up Bike for Pedal MN. To make Minnesota even more bike friendly, Colle McVoy created a GPS-enabled tune-up bike that roamed paths and trails, offering fast, free tune-ups to bikers all summer long. Since the bike was always on the go, GPS and a mobile friendly site experience gave cyclists a way to instantly locate its whereabouts.
“We're always looking for ways to surprise and delight people through unique brand experiences,” said Mike Caguin, chief creative officer, Colle McVoy. “We are proud to work with great client partners and to be recognized for this effort.”
We're always looking for ways to surprise and delight people through unique brand experiences
chief creative officer, Colle McVoy
The One Show Interactive is one of four annual awards programs that make up The One Show and Creative Week to be held May 5–9, 2014 in New York. Featuring special presentations and numerous events, the week will culminate in the powerful One Show. Winners receive Gold, Silver and Bronze Pencils, considered the ultimate achievement within the advertising industry.
About The One Club
The One Club exists to champion and promote excellence in advertising and design in all its forms. It is the world's foremost non-profit organization devoted to elevating creative work in the industry. It seeks to celebrate the legacy of creative advertising and to use that legacy to inspire future generations. The One Club is the “keeper of the flame” for advertising creatives. For additional information, please visit www.oneclub.org.