October 8, 2014 / News
Today Colle McVoy was named advertising agency of record for Grain Belt beer. Grain Belt is owned and brewed in Minnesota by the 154-year-old, family-owned August Schell Brewing Company. After a competitive review, Colle McVoy was selected to oversee strategic planning, creative, media planning and buying, social media, and public relations.
Grain Belt Premium beer recently received international recognition at the 2014 U.S. Open Beer Championship by winning the silver medal in the American Lager/Pilsner category.
“This is a very promising time for the Grain Belt brand and we were looking for a partner who could deliver out-of-the-box thinking. Colle McVoy is a great creative and cultural fit and they showed passion for the brand and category.”
marketing director, August Schell Brewing Company
“We have a strong and successful history with August Schell. We jumped at the opportunity to work on the Grain Belt brand and August Schell Brewing Company once again,” said Christine Fruechte, CEO, Colle McVoy.
Colle McVoy previously partnered with Schell’s on an award-winning campaign to champion Schell’s Dark, now an iconic local beer. The agency also recently announced new partnerships with Associated Bank, Bellisio Foods, Regency Beauty Institute, Kinky Liqueur, Zespri Kiwi, and has experienced nine years of consecutive growth.
About Grain Belt
Grain Belt, considered “The Friendly Beer,” has a history that traces a long line of private and public ownership for more than 120 years. Today, Grain Belt is owned by August Schell Brewing Company, and produces three American Lagers: Premium, Premium Light, and Nordeast. Grain Belt’s longevity, dedication to quality and approachable nature make its Minnesota brews iconic. For more information, visit www.grainbelt.com.
About August Schell Brewing Company
August Schell Brewing Company (Schell’s) specializes in craft beer and boasts a proud heritage of 154 years of continuous family ownership. Schell’s is the second oldest family-owned brewery in the United States, founded in 1860 in New Ulm, Minn. It became the oldest and largest brewery in Minnesota when the company acquired Grain Belt Beer in 2002. From innovative German brews to award-winning American lagers, the Schell’s brewing process begins and ends with quality crafted beer. For more information, go to www.schellsbrewery.com.