July 21, 2016 / News
Colle McVoy has been named agency of record for Famous Dave’s of America, Inc., one of the most awarded Bar-B-Que restaurants in America. The agency will use strategy, creative, design, media planning and buying, and digital support to reignite the position of Famous Dave’s of America, Inc. as the country’s premier Bar-B-Que dining experience and company.
Colle McVoy was awarded the account due to its rich history of modernizing and relaunching brands to create relevancy and drive sales. Colle McVoy previously worked with Famous Dave’s Chief Marketing Officer, Alfredo Martel, on the transformation of the Caribou Coffee brand, which led to successful business turnaround, industry accolades and sustained growth trajectory.
“This is the perfect time for us to partner with Colle McVoy,” said Martel. “Together, we have a passion for revitalizing beloved brands with wonderful stories and we are well poised to leverage the ‘sauce-some’ legacy of the Famous Dave’s brand experience.”
Together, we have a passion for revitalizing beloved brands with wonderful stories and we are well poised to leverage the ‘sauce-some’ legacy of the Famous Dave’s brand experience.
Famous Dave’s Chief Marketing Officer
“We are excited to join forces with Famous Dave’s to take the brand to a whole new level,” said Christine Fruechte, Chief Executive Officer, Colle McVoy. “We look forward to reconnecting Guests with the All American Bar-B-Que Party, while generating strong ROI for Famous Dave’s and its franchisee partners.”
The agency’s brand modernization experience also includes Indian Motorcycle, Land O’Lakes, Kozy Shack, USA Swimming and Erbert & Gerbert’s, among others. The agency also recently announced new partnerships with The Hershey Company, Invisalign, Cub Cadet and Elanco.
About Famous Dave’s of America
Famous Dave’s of America, Inc. develops, owns, operates and franchises Bar-B-Que restaurants. As of today, the company owns 37 locations and franchises 142 additional restaurants in 33 states, the Commonwealth of Puerto Rico, Canada and the United Arab Emirates. Its menu features award-winning barbecued and grilled meats, a selection of salads, sandwiches, side items and made-from-scratch desserts. For more information, visit famousdaves.com, facebook.com/famousdaves, or follow on Twitter @Famous_Daves.