September 25, 2014 / News
Associated Banc-Corp (NASDAQ: ASBC) today announced that it has named Colle McVoy as advertising agency of record following a competitive review.
“Our selection of Colle McVoy as a strategic partner results from the agency’s deep-seated understanding of the customer and the customer experience, both in the consumer and business-to-business sectors,”
chief marketing officer for Associated Bank
“We have an enterprise-wide commitment to creating for our customers a positive banking experience that is without equal. Colle McVoy understands that mission, and has the demonstrated brand-building expertise to help us reach that level of performance,” said Christopher Piotrowksi, chief marketing officer for Associated Bank.
Colle McVoy CEO Christine Fruechte said, “This is an exciting time for Associated Bank and we see tremendous opportunity in connecting with both consumer and business audiences in new and differentiating ways."
Colle McVoy was selected to partner with Associated on creative, media planning and buying, social media, and brand activation.
“The agency’s extensive range of services permits us to consolidate from four marketing support organizations to one. That helps to ensure powerful and consistent strategies and messaging, together with more focused expenditures,” Piotrowski said.
Colle McVoy recently announced new partnerships with Bellisio Foods and Regency Beauty Institute. The agency has experienced nine years of consecutive growth, in part as a result of new assignments with existing clients, including Land O’Lakes, Indian Motorcycle, General Mills and Caribou Coffee.
About Associated Banc-Corp
Associated Banc-Corp (NASDAQ: ASBC) has total assets of $26 billion and is one of the top 50 publicly traded, U.S. bank holding companies. Headquartered in Green Bay, Wis., Associated is a leading Midwest banking franchise, offering a full range of financial products and services in over 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois and Minnesota, and commercial financial services in Indiana, Michigan, Missouri, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at www.associatedbank.com.