July 14, 2015 / News
Colle McVoy announced today that Maria Pazos has joined the agency’s insight team as a senior strategist. Pazos comes to Minneapolis from Colombia with nearly a decade of experience in developing brand strategy for some of the world’s most well-known brands. She will report to director of insight Katie Anderson.
“Maria brings an international mindset to key global accounts, which is crucial as we expand our work internationally,” said Anderson. “She has already proven herself to be a valuable addition to our team and the agency’s strategic capabilities.”
Pazos was most recently at GLUE, an independent agency in Colombia that was acquired by JWT Worldwide. She played a role in GLUE’s growth by tripling the size of its strategic planning department, which re-focused the core competencies of the agency. Pazos oversaw brand activation and digital strategies for Nike Futból in Colombia, helping the brand connect with soccer-loving teenagers in the country. She also designed the re-launch strategy of Mazda in Colombia and co-developed the strategy for Coca-Cola’s EFFIE Award-winning “Baila Fanta” campaign. And, her forward-thinking strategic work helped Energizer build regional strategies for eight countries in Latin America. Pazos’ global work has been consistently recognized at the EFFIE awards, and has lead to double-digit sales growth for her clients.
Pazos joins CM after the announcement of new client partnerships with The Hershey Company, Invisalign and Cub Cadet, as well as the addition of executive creative director Laura Fegley. Overall billings at the agency have grown annually for more than ten consecutive years.