August 25, 2015 / News
Colle McVoy announced today that John Doyle has joined the agency in a newly created position; executive director of brand experience. In this role, Doyle will be responsible for the development and creation of cohesive brand experiences across marketing disciplines. He will also be responsible for inventing and reinventing new mediums to drive business growth for clients. Doyle will report to CEO Christine Fruechte.
Colle McVoy is adding this position as the agency seeks to capitalize on the continually evolving dynamic between strategy, media, digital, data and creativity. “John’s expansive expertise in strategy, digital, social, media, experiential and content creation is a unique and rare combination,” said Fruechte. “His pedigree and visionary thinking will further fuel the innovative ideas we bring our clients and drive consumer engagement and business growth.”
“I thrive on helping brands make the most sense of today’s complex world, and use that understanding to develop an advantage over the competition,” said Doyle. “I admire Colle McVoy’s values and approach in exploring emerging techniques that blur the lines and build connected brands for the modern era.“
Doyle has more than 15 years of multi-channel experience working with many admired brands, including American Airlines, Best Buy, Borden Dairy, Crocs, Edward Jones, Hilton Worldwide, Ingersoll Rand, Kellogg’s, Kohler, Mercury Marine, Porsche, Quaker, Samsung and Under Armour, among others. He was most recently SVP/managing director at LiquidThread USA where he led a team across multiple content initiatives for brands such as Honda, Aflac, Bank of America, Jack Daniel's, Coca-Cola and more. He also served as SVP director of experience design at Starcom MediaVest Group, where he created an innovative online experience that helped generate Kraft’s most successful launch in recent history. And as VP and interactive strategy director at Cramer Krasselt, he led the agency’s digital practice. His work has been recognized by the Effie Awards, Communication Arts, FWA, the OMMA Awards and the Webby Awards.