Colle McVoy Expands Partnership with August Schell Brewing Company

Colle McVoy has expanded its partnership with August Schell Brewing Company after working on the company’s Grain Belt brand since fall. The agency was asked to oversee strategic planning, creative, media planning and buying for the 155-year-old, family-owned brewing company.

Brewers of both Schell’s German craft beers and Grain Belt American lagers, Schell’s is the second oldest family-owned brewery in the United States and the oldest brewery in Minnesota.

“Our collaboration with Colle McVoy has been great and it feels natural to strengthen and extend that partnership even more,” said Michelle Wood, marketing director, August Schell Brewing Company.

“We are proud of our partnership with the Grain Belt brand and look forward to working on more iconic August Schell brands,” said Christine Fruechte, CEO, Colle McVoy

Colle McVoy previously partnered with Schell’s on an award-winning campaign to champion Schell’s Dark. The agency also recently partnered with new clients Target and Associated Bank.