August 1, 2018 / News
Colle McVoy has been named the agency of record for Children’s Health, the eighth-largest pediatric health care provider in the nation and the leading pediatric health care system in North Texas. The scope includes strategic planning, creative, media planning and buying, content planning and development, social marketing and digital marketing. Below is a quote from Children’s:
“Colle McVoy’s bold, strategic and creative vision delivers on our goals and captures the spirit of our patients and their families,” said Keri Kaiser, Senior Vice President, Chief Marketing Officer and Chief Experience Officer of Children’s Health. “We look forward to working with them to continue building the Children’s Health brand, enhance our reputation, and drive consideration and choice.”
“It is an exciting time at Children’s Health and we are thrilled to partner with them to help attain their mission to make life better for children,” said Christine Fruechte, CEO, Colle McVoy.
Colle McVoy has extensive experience in the health and wellness category. The review was led by Janet Bustin of Mzyme Marketing.