April 30, 2013 / Awards
Colle McVoy and its client partner, Medtronic Foundation, won a People’s Voice award in The 17th Annual Webby Awards, the Internet’s top honors. The Save-A-Life Simulator for Medtronic Foundation won in the Interactive Advertising & Media: Health, Wellness, and Pharmaceutical category thanks to Internet voters. The Save-a-Life Simulator is a dramatic and immersive online experience that has been very successful in teaching more than 5 million people proper and timely bystander response to sudden cardiac arrest (SCA), the leading cause of death in America.
This is the fifth year that Colle McVoy has been honored with the "Internet's highest honor," as hailed by The New York Times. The agency was also nominated in the Websites: Government category for “The Bike Friendly State” website for Pedal MN.
The Webby Awards is the leading international award honoring excellence on the Internet. This year's Webby Awards received more than 11,000 entries from over 65 countries globally. From the thousands of entries submitted, only seven percent - five in each category - are recognized as nominees.