January 21, 2013 / Awards
Sometimes, bigger is better. Proof of this can be found in a recent creative execution from WinField United and its agency partner Colle McVoy, which won a 2013 Creative Media Award in the Outdoor Media category. The Creative Media Awards is the only awards competition that honors creativity in the media industry.
The awarded work raised awareness for the Answer Plot Program and used two 22-foot tall giant farmers placed in a cornfield along a well-traveled stretch of interstate in Iowa. These giants were not only attention-grabbing, but they were also symbolic of the large amount of data afforded to farmers through the WinField Answer Plot Program and the hands-on learning opportunities that exist in the outdoor classroom setting at Answer Plot Knowledge Events.