Colle McVoy was honored with three awards last night during MediaPost’s 2013 OMMA Awards Reception in New York, which celebrate the year's best in online media, marketing and advertising.
The agency’s winning work includes:
- The GPS Tune-Up Bike for Pedal Minnesota in the Mobile Marketing: Single Execution category. To help secure Minnesota’s reputation as the “Bike Friendly State,” the agency created a GPS-enabled tune-up bike that roamed city paths and trails, offering fast, free tune-ups to bikers this summer.
- The Pin-A-Meal, Give-A-Meal campaign for Land O’Lakes in the Social: Campaign category. The campaign tapped into a current passion on Pinterest — pinning food and recipes — to raise funds for Feeding America.
- The Dogs Need Adventure program in the Health & Pharmaceutical category. The program helped promote a new tick and flea medication for dogs by focusing on the mantra that “dogs need adventure.”
Click here for a full list of the 2013 OMMA Award Winners.