Colle McVoy Partner Exponent PR Wins at MN PRSA Classics Awards

Colle McVoy’s public relations arm, Exponent PR, was honored with ten awards last night during the 35th annual Minnesota PRSA Classics Awards, including two Industry Campaign of the Year awards for its work on behalf of Land O’Lakes and Medtronic Foundation. Sponsored by the Minnesota chapter of the Public Relations Society of America (PRSA), the awards celebrate the best public relations campaigns of 2012.

“The recognition demonstrates the collaborative, creative relationships we have with our great client partners,” said Tom Lindell, managing director, Exponent PR. “We are honored to have our work stand among the best in the region.”

Exponent PR received recognition for its work on behalf of a range of clients including General Mills, International Olive Council, Land O’Lakes Medtronic Foundation, Nestlé Purina, CHS and WinField. Following are the specific awards:

  • Brochures: Facts vs. Fiction Busting Myths about Kibble Ingredients for Nestlé Purina Pet Care
  • Newsletters: Experts in Expertise for WinField
  • Magazines (External): “C” the World Through CHS for CHS Inc.
  • Media Relations (Business/Industry - Budget >$75,000): Fiber One Battles Cravings, Sweetly for Fiber One
  • Media Relations (Government/Nonprofit): Giving North American Consumers More Reasons to Say “Olive-You” for International Olive Council
  • Technical Writing: Making GI Science Digestible for Busy Veterinarians for Nestlé Purina Pet Care
  • Marketing Products (New - Budget > $75,000): Land O’Lakes Bridges the Butter Generation Gap for Land O’Lakes
  • International Public Relations: Bon Appetit! Olives and Olive Oil Add Joie de Vivre for International Olive Council
  • Industry Campaign of the Year (Consumer Products): Land O’Lakes Bridges the Butter Generation Gap for Land O’Lakes
  • Industry Campaign of the Year (Healthcare): HeartRescue Project Inspires Virtual – and Real-Life – Heroes for Medtronic

FoundationMinnesota PRSA is the tenth-largest chapter of the PRSA, the world's largest organization for public relations professionals with nearly 32,000 professional and student members. Minnesota PRSA comprises more than 400 members who represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations.