AGCO Selects Colle McVoy As AOR For North America

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After a competitive review, Colle McVoy has been selected as North American agency of record by AGCO Corp., a worldwide manufacturer and distributor of agricultural equipment and solutions. The agency will lead strategy, creative, data science and media planning and buying for the company’s house of brands including Challenger®, Fendt®, Gleaner®, Massey Ferguson®, RoGator® and TerraGator®.

“We look forward to partnering with Colle McVoy as we continue to position AGCO’s family of brands as the best choice for North American farmers across every agricultural segment, and from the start of planting to the end of harvesting,” said Darren Parker, director, North America marketing/communications, AGCO North America. “Colle McVoy is a leader in agricultural strategy, and we are confident they will help us find new ways to engage with our audiences and drive new category growth across all brands.”

“Agriculture is one of the most high-tech industries, and we are proud to partner with a leader that uses the latest developments in engineering to create new and efficient ways to feed the world,” said Christine Fruechte, chief executive officer, Colle McVoy. “We share this mission with AGCO and have a collective desire to do things differently.”

Colle McVoy is developing new marketing strategies for AGCO that will roll out in early 2020. The agency will tap its extensive experience with original equipment manufacturers like Cub Cadet and deep roots in agriculture partnering with brands like CHS, WinField United, Land O’Lakes, Elanco, Farm Credit Mid-America and Vermont Creamery.

About AGCO

AGCO (NYSE:AGCO) is a global leader in the design, manufacture and distribution of agricultural solutions and delivers high-tech solutions for farmers feeding the world through its full line of equipment and related services. AGCO products are sold through five core brands, Challenger®, Fendt®, GSI®, Massey Ferguson® and Valtra®, supported by Fuse® smart farming solutions. Founded in 1990 and headquartered in Duluth, Georgia, USA, AGCO had net sales of $9.4 billion in 2018. For more information, visit http://www.AGCOcorp.com. For company news, information and events, please follow us on Twitter: @AGCOCorp. For financial news on Twitter, please follow the hashtag #AGCOIR.

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