Formulating a new way to feed greatness.

Since its founding, Purina has been guided by the goal of achieving greatness. But, over time, its power to inspire had become lost in a maze of sub-brands and fractured target markets.

We reignited the founding spirit of Purina by unifying all of their business units under one mantra: Feed Greatness. Implementing a look, feel and experience that integrates every species and Purina product, we created an uplifting emotional energy for employees and customers alike. Reaffirming that Purina is, and always has been, the brand animal lovers choose to achieve legendary greatness in their animals.