Cm Hero Purina 1440X810

Building Belief in the Power of Nutrition

Purina is a leader and innovator in advanced nutritional science for animals. It wanted a way to leverage that perception for its veterinarian-prescribed therapeutic animal food brands to increase relevance, sales and share in veterinary channels.
We helped veterinarians rediscover the power nutrition plays as the foundation of pet health. By rethinking its brand strategy and architecture, we helped Purina push against category norms to highlight the science behind it formulas, ultimately enhancing Purina's image, strengthening advocacy for its brands and highlighting the positive outcomes of excellent nutrition.

Susan Mali Bracey Director of Marketing, PepsiCo. Former Brand Director, Nestlé Purina North America