Building Belief in the Power of Nutrition
Before
Purina is a leader and innovator in advanced nutritional science for animals. It wanted a way to leverage that perception for its veterinarian-prescribed therapeutic animal food brands to increase relevance, sales and share in veterinary channels.
Next
We helped veterinarians rediscover the power nutrition plays as the foundation of pet health. By rethinking its brand strategy and architecture, we helped Purina push against category norms to highlight the science behind it formulas, ultimately enhancing Purina's image, strengthening advocacy for its brands and highlighting the positive outcomes of excellent nutrition.
Results
"This work distinguished our brand in the marketplace and helped us build a stronger connection with our audience."
Susan Mali Bracey Director of Marketing, PepsiCo. Former Brand Director, Nestlé Purina North America