Mnufc Brand Page Select1

Capitalizing on the biggest moment in Minnesota soccer history.

The construction of Allianz Field marked a new era for Minnesota United FC. We were tasked with building the team a new brand to match. Starting with their “Scarves Up” mantra, we created the foundational personality, voice and design system that influenced their entire brand, from TV to ticket. Our work set the tone for soccer fans across the state and set Minnesota United FC up for marketing success all season long.