Forage Genetics International (FGI) is a true innovator in the field of alfalfa, equal parts genius scientists and passionate agriculturists. But their marketing was telling a different story. We were asked to modernize their brand to reflect the huge strides they’re making in their labs.
We started by creating a unifying platform that each of FGI’s sub-brands could elevate from. Then we injected bold, future-forward executions and tactics to bring them to life. Now FGI is seen as a clear leader in alfalfa from both a product and a marketing perspective.