Leading Rural Finance Into the 21st Century

Farm Credit Mid-America is a lending cooperative with high brand awareness and a 100-year history. However, despite its strong reputation, it was perceived as a conservative, 20th century outdated company.

Through a fresh approach geared to buck category norms, we successfully positioned Farm Credit as a progressive, versatile lender with the tools and agility to respond to the challenges of rural living and farming in this millennium.