From flyover state to the authentic place to be.
Before
Quick: What comes to mind when you think of Minnesota? The answers we often heard were infamous clichés of the cold and snowy variety. Misperceptions (okay, for the most part) that were costing the state millions in potential tourism dollars.
Next
Our #OnlyInMN platform repositioned the state as a destination for those seeking the unique. The interesting. And the sharable (brag-able). Minnesota has these experiences in spades. By combining the power of up-to-the-second content with the influence of social, we finally got credit due to EMT.
Results
Every dollar spent on marketing resulted in $10 in revenue.
10 to 1
