Colle Mcvoy Hero Cenex 1440X810

Community redefines a commodity.

Cenex is an energy brand that operates convenience stores in smaller rural communities across 19 states. But even with nearly 1,500 locations and backed by the world’s largest cooperative, CHS Inc., Cenex was overshadowed by its major competitors — household names such as ExxonMobil, BP and Shell.
We uncovered a community truth: The moments we share together are just as important as the products we sell. This insight inspired our Powered Locally platform. More than a campaign, it’s a business driver that is redefining the role Cenex plays in towns and cities across America. All with a neighborly smile.

Total brand awareness is at the highest it’s been in the company’s history at 81%