C O L L E + M c V O Y
Girls under water with USA flags
USA Swimming
Creating a splash during the Olympic Games
Most Americans view swimming as a leisure activity, not a sport. But as the excitement of the 2016 Rio Olympics unfolded, we saw exactly why swimming is the #funnestsport there is. We leveraged that excitment to help USA Swimming get more kids into more pools.
Tags
Digital, Design, Advertising, Social
young katie ledeckey
young simone manuel

Everybody has to start somewhere.

(even Olympic gold medalists)

USA Swimming Teammates Poster
USA Swimming freestyle poster
USA Swimming liberty poster

#SwimUnited

#SwimUnited social media imagery

The results were Phelpsian

214% Increase
in organic online searches for swim clubs during August and September
84% Increase
in site sessions
83% Increase
in year over year “find a team” actions
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