takemefising.org website mockup images

Recreational Boating and Fishing Foundation

Launching America’s premier fishing site

With the redesign and launch of TakeMeFishing.org, we leveraged the excitement of this beloved sport to make it relevant to a new generation. The new website acts as a mentor, guide and digital tackle box to help anglers and boaters learn, plan and equip for an amazing day out on the water.
Digital, Design, Mobile
takemefising.org website mockup grid
Takemefising.org fish illustrations
Takemefising.org website styleguide
Take Me Fishing details

The results were keepers

1.8 Million
organic visits to the site (a 34% increase since 2015)
45% Increase
in traffic activity for the new Places to Boat & Fish Map on the site (1.4 million unique pageviews)
38% Increase
in boat registration conversions over last year
60% Increase
in visits to the updated Take Me Fishing Blog on the new site
Next Project WinField Crop Adventure at Fair Oaks Farm