C O L L E + M c V O Y
Grain Belt Beer Sign and hennepin avenue bridge
Grain Belt / Lock & Dam
Old Brewery. New Brew.
When the iconic Grain Belt beer brand decided to craft a new beer, we helped them brew up an iconic name and identity to launch it.
Design, Advertising, Brand Strategy
Grain belt lock and dam logo
Gain Belt Lock & Dam Label Design
Grain Belt Lock & Dam packaging design
Grain Belt Lock & Dam packaging design
Stone Arch Bridge and the Lock and Dam

Inspiration was drawn from the mighty Mississippi River and the storied lock-and-dam system that powered the original Grain Belt brewery. 

Grain Belt Lock & Dam Beer Bottle
Grain Belt lock & dam poster design
Grain Belt lock & dam billboard

From the family here at the brewery to our distributors and, most important, to our customers, the package design and launch has been extremely well-received.

Ted Marti - President, August Schell Brewing Co.

Next Project Indian Motorcycles Brand Relaunch